charity news

Harness Your Online Giving Potential

A report submitted by Netwits Think Tank recommended three major ways non-profits can harness their online giving potential even in the slowest periods of online income.

1. "Turn One-Time Donors into Regulars"

The report found that several organizations who implemented a year-long multi-channel campaign with first-time donors were able to retain roughly 15 percent of those initial donors.

Online Donations on the Rise

The number of people giving to non-profits and churches online is greater than it's ever been. According to a recent study by Dunham + Company, online donations are up nearly 60%.