Step 4: Develop a communications plan and Modify the V-DAC materials to include your organization's information
(We do not recommend broadcast media due to cost.) Your best target for donations is the membership you normally talk to. Your objective should be to notify them of the program and get them to donate to your organization instead of another.
Your secondary objective is to encourage them to evaluate donating instead of trading in. They receive a substantial tax benefit and you get the trade-in/wholesale value.