V-DAC has developed marketing guidelines
that will help you have an efficient, cost effective vehicle
donation fund raising program.
Vehicle Donation Program Marketing Guidelines:
Your members are the best source for vehicle donations.
Use your internal communication vehicles to get the
message out on vehicle donation programs.
Build awareness before the tax season.
Encourage people to donate instead of trading in.
Unless you are highly experienced in advertising,
do not use mass advertising as the costs of this can
significantly lower or even eliminate the return from
your vehicle donations.
Contact us if you
want specific counsel for your situation.
V-DAC provides complete materials and
advice to help you start your own vehicle donation service.
Marketing Materials Include:
Brochure
"When to Donate Your Car"
Fliers and Worksheets
"Vehicle Donation Program Announcement" (Template; you need to complete.)